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Affordable Luxury Homes

Welcome to LaRa, a real estate concept designed for a changing Saudi Arabia.

LaRa offers cleverly designed, affordable luxury. It moves young families away from traditional housing schemes or compounds. Instead, LaRa creates low-rise communities with world-class shared amenities.
Here is modern, contemporary living crafted to a uniformly high standard across all LaRa properties.

A Powerfully
Differentiated Brand

With LaRa, we don’t just construct buildings.
We craft cohesive communities instead.

Walkthrough With Us

We wanted to change how you think about residential lifestyles in Saudi Arabia. Historically, the choice has been between insulated walled compounds, traditional villas or small urban locations where build quality can suffer.

We wanted to take a completely fresh approach. So we began by studying the audiences we wanted to serve – young Saudis between 25-35 years of age, just starting out in their careers and establishing their own family units. These young Saudi families are looking for aordable starter homes to call their own, near their workplaces and areas of interest

We made room for spacious apartments, and rooftop amenities – including pool, gym, kids’ club, and recreational areas. Each family unit also comes with dedicated parking spaces for maximum convenience

LaRa is designed around families, with contemporary design and quality finishings.LaRa communities also take advantage of smart systems and technologies for energy conservation, building management, security and fire safety.

A Stunning Proposition for Investors/

Partners with an Industry Track Record

LaRa’s principals offer a market track record of excellence in real estate project management, execution and delivery.

LaRa the brand is associated with Wadal, a firm that brings decades of construction and project management experience to complex projects. Led by CEO and founder Walid Abu Alsaud, Wadal has assembled the world’s foremost project management, architecture, design and planning experts to expedite real estate projects from conceptualisation to completion