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About LaRa


Redefining Affordable Luxury Homes

01.

Research

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02.

Idea & Concept

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03.

Design & Development

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04.

Testing & Support

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Welcome to LaRa, a real estate concept designed for a changing Saudi Arabia.

LaRa offers cleverly designed, aordable luxury. It moves young families away from traditional housing schemes or compounds. Instead, LaRa creates low-rise communities with world-class shared amenities . Here is modern, contemporary living crafted to a uniformly high standard across all LaRa properties.

A Powerfully Differentiated Brand

We wanted to change how you think about residential lifestyles in Saudi Arabia. Historically, the choice has been between insulated walled compounds, traditional villas or small urban locations where build quality can suffer.

We wanted to take a completely fresh approach. So we began by studying the audiences we wanted to serve – young Saudis between 25-35 years of age, just starting out in their careers and establishing their own family units. These young Saudi families are looking for aordable starter homes to call their own, near their workplaces and areas of interest

We made room for spacious apartments, and rooftop amenities – including pool, gym, kids’ club, and recreational areas. Each family unit also comes with dedicated parking spaces for maximum convenience

LaRa is designed around families, with contemporary design and quality finishings.LaRa communities also take advantage of smart systems and technologies for energy conservation, building management, security and fire safety.

With LaRa, we don’t just construct buildings. We craft cohesive communities instead.

Features & Amenities

Each LaRa community is carefully honed, taking advantage of clever design and smart technologies to boost quality of life.

  • Self-contained areas with cleverly-designed spaces
  • Centralised technical room in basement for easy access and maintenance
  • Additional storage and drivers’ rooms in the basement
  • Smart systems for building management, energy conservation, security and fire safety
  •  Basement parking with two bays allocated per apartment
  •  Each floor has its own garbage chute
  •  Each apartment offers a separate laundry room
  •  Each apartment offers a maid’s room